SIM and ROZ

Sim & Roz offers jewellery that feels museum-worthy but wears like your everyday favorite. The challenge was translating that duality—luxury and simplicity—into an online experience that felt as effortless as trying on a piece in-store.

Rather than overload users with product options, we focused on guided flow. A multi-language, multi-currency infrastructure was wrapped in a stripped-back UI that reduced time-to-purchase by 20%. Combined with a lightweight CMS and secure 3D payments, Sim & Roz’s site now mirrors the clarity and beauty of its collections—globally and elegantly.