Mia Klinika

Mia Klinika blends clean, cruelty-free hair and skincare with an accessible luxury positioning—products sophisticated enough for beauty enthusiasts, yet simple for daily routines. Communicating this balance to a digital audience required more than static visuals.

We built an end-to-end content strategy combining educational ingredient breakdowns, expert-backed tutorials, and relatable, community-driven Reels. Alongside consistent performance marketing and influencer partnerships, we achieved a 2x growth in engagement rates, a 40% increase in save actions, and a steady rise in user-generated content and brand mentions. Mia Klinika’s social presence now serves as more than a brand page—it’s a trusted, daily resource that turns followers into loyal advocates.