Glutensiz Yol Arkadaşım

Glutensiz Yol Arkadaşım (Gluten Barcode Companion) empowers gluten-sensitive users to scan products and access safe food information instantly—even offline. But reach and usability were limited.

We overhauled the app’s UX, modernized its data management infrastructure, and paired it with social and paid campaigns to grow its active user base. Within eight months, downloads rose by 65%, scan completion rates improved by 40%, and in-app engagement metrics doubled. Performance marketing and community management positioned the app not just as a tool—but as the indispensable everyday assistant of gluten-free consumers.