Fakir
Fakir is a legacy home-tech brand with strong retail partners and fast-moving campaigns—but its backend content infrastructure was holding it back. Launching a new promo used to take days of coordination across formats, channels, and teams.
We streamlined this by building smart campaign hubs that could be updated in real-time and layered with video-based customer support. With a CMS tailored for action, update times dropped by 40%, while messaging consistency across Migros and other partners improved dramatically. What was once a fragmented rollout process became a synchronized, scalable operation.