Alerma

Alerma is a clean, vegan hair-care brand offering sulfate- and paraben-free shampoos, masks, and serums enriched with active ingredients like argan oil, hyaluronic acid, and BHA. The brand serves conscious consumers seeking effective, transparent solutions for healthier hair.

To resonate with this audience, we delivered educational content that decodes active ingredients and routine benefits, amplified through micro-influencers and real-user feedback. Our data-led campaigns targeted women aged 18–34 (now over 70% of followers), driving a 300% increase in reach, quadrupling impressions, doubling engagement, and boosting saves/shares by 45%—establishing Alerma as a trusted hair wellness ally.